Terms of Service

Effective Date: July 4, 2026  |  Last Updated: July 4, 2026 PLEASE READ CAREFULLY. SECTION 14 CONTAINS A BINDING ARBITRATION AGREEMENT AND CLASS ACTION WAIVER THAT AFFECT YOUR LEGAL RIGHTS. YOU MAY OPT OUT AS DESCRIBED IN SECTION 14.8.

1. Agreement to These Terms

These Terms of Use (“Terms“) are a binding agreement between you and Cultural Relevance, LLC, a Delaware limited liability company (“Cultural Relevance,” “CR,” “we,” “us“). They govern your access to and use of culturalrelevance.com, aura.culturalrelevance.com, and our related websites, applications, assessments, certifications, events, content, and services (the “Services“). By accessing or using the Services, you agree to these Terms and our Privacy Policy. If you do not agree, do not use the Services. If you use the Services on behalf of an organization, you represent that you have authority to bind that organization, and “you” includes it. If your organization has a separate signed agreement with CR (such as a Master Services Agreement or Order Form), that agreement controls over these Terms to the extent of any conflict.

2. Eligibility

You must be at least 18 years old and able to form a binding contract to use the Services.

3. Accounts

You are responsible for your account credentials and all activity under your account. Provide accurate information, keep it updated, and notify us promptly of any unauthorized use at security@culturalrelevance.com.

4. The Services; AI Outputs

The Services include informational content, self-serve assessments (including the Cultural Debt Scoreâ„¢), the AURA AI platform, certification programs (including CR Smartâ„¢), events, and media properties. AI outputs. Portions of the Services, including AURA AI, generate output using artificial intelligence. AI output is probabilistic and may be inaccurate, incomplete, or unsuitable for your circumstances. Output is provided for informational purposes only and is not legal, financial, employment, medical, or other professional advice. You are responsible for evaluating output before relying on it, and for any decisions made based on it. You will not represent AI output as human-generated when it is not, and you will comply with disclosure obligations under applicable AI laws. Assessments and scores. Cultural Debt Scoresâ„¢, CR Scores, certifications, and similar results reflect CR’s proprietary methodology applied to information provided to us. They are opinions and directional tools, not guarantees of outcomes and not statements of fact about any person or organization.

5. Intellectual Property

The Services and all content, software, methodologies, frameworks, scores, and data — including Cultural Debt™, CR Smart™, Cultural Persona Database™, the Cultural Debt Score™, AURA AI, and associated marks and materials — are owned by CR or its licensors and protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for their intended purpose. No other rights are granted. You may not copy, scrape, reverse engineer, resell, or create derivative works from the Services, or use the Services or any output to develop a competing product, or use automated means (including for AI training) to extract data from the Services without our written consent.

6. Your Content

You retain ownership of content you submit to the Services (“User Content“). You grant CR a worldwide, non-exclusive, royalty-free license to host, process, display, and use User Content as needed to provide and secure the Services and as otherwise permitted by our Privacy Policy or your enterprise agreement. You represent that you have the rights to submit your User Content and that it does not violate law or third-party rights. Feedback you provide may be used by CR without restriction or obligation.

7. Acceptable Use

You will not: violate any law or third-party right; upload malicious code or interfere with the Services; attempt unauthorized access; misrepresent your identity or affiliation; use the Services to harass, discriminate, or harm; probe or test the vulnerability of our systems without written authorization; or use the Services in violation of export control or sanctions laws.

8. Fees and Payment

Paid offerings are governed by the pricing, billing cycle, and terms presented at purchase or in your Order Form. Except where required by law or expressly stated otherwise, fees are non-refundable. We may change pricing prospectively with notice. Taxes are your responsibility.

9. Third-Party Services

The Services may link to or interoperate with third-party sites and services. CR is not responsible for them, and your use of them is at your own risk and subject to their terms.

10. Termination

You may stop using the Services at any time. We may suspend or terminate access immediately for breach of these Terms, security risk, legal requirement, or extended non-use, with notice where practicable. Sections that by their nature should survive (including 5, 6, 11–15) survive termination.

11. Disclaimers

THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, CR DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTY ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. CR DOES NOT WARRANT THAT THE SERVICES OR ANY OUTPUT WILL BE UNINTERRUPTED, ERROR-FREE, OR ACCURATE.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (a) CR AND ITS OFFICERS, MEMBERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, OR GOODWILL, EVEN IF ADVISED OF THE POSSIBILITY; AND (b) CR’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF (i) THE AMOUNTS YOU PAID CR FOR THE SERVICES IN THE 12 MONTHS BEFORE THE CLAIM AROSE, OR (ii) ONE HUNDRED U.S. DOLLARS (US$100). Some jurisdictions do not allow certain limitations; in those jurisdictions, liability is limited to the maximum extent permitted.

13. Indemnification

You will defend, indemnify, and hold harmless CR from claims, damages, and expenses (including reasonable attorneys’ fees) arising from your User Content, your use of the Services in violation of these Terms, or your violation of law or third-party rights.

14. Dispute Resolution; Binding Arbitration; Class Action Waiver

14.1 Informal resolution first (required)

Before initiating arbitration or any proceeding, you and CR agree to first attempt to resolve any dispute informally. The party raising the dispute must send an individualized written notice (“Notice of Dispute“) to legal@culturalrelevance.com (or, if from CR, to your account email) describing the claim, the relief sought, and the sender’s name and contact information, personally signed by the party (and counsel, if represented). The parties will negotiate in good faith for 60 days, including at least one individualized telephone or video conference if either party requests it. Completing this process is a condition precedent to arbitration or litigation, and any statute of limitations is tolled during it. A court may enjoin the filing or prosecution of an arbitration commenced without compliance.

14.2 Agreement to arbitrate

Except as provided in Sections 14.6 and 14.7, any dispute, claim, or controversy arising out of or relating to these Terms or the Services (whether based in contract, tort, statute, or otherwise, and including disputes about the scope or enforceability of this Section) will be resolved by final and binding individual arbitration administered by the American Arbitration Association (“AAA“) under its Consumer Arbitration Rules or Commercial Arbitration Rules, as applicable, and its Mass Arbitration Supplementary Rules where applicable. The Federal Arbitration Act governs this Section. Arbitration will be conducted by a single arbitrator, in English, by videoconference or, if an in-person hearing is required, in the county where you reside (for consumers) or in Wilmington, Delaware (for businesses). Judgment on the award may be entered in any court of competent jurisdiction.

14.3 Delegation

The arbitrator has exclusive authority to resolve all threshold disputes about the interpretation, applicability, enforceability, or formation of this arbitration agreement, except that a court will decide (a) disputes regarding the class action waiver in Section 14.5, and (b) whether a party has complied with Section 14.1.

14.4 Fees

Each party bears its own attorneys’ fees except as provided by applicable law or the AAA rules. For individual consumer claims, CR will pay all AAA filing, administration, and arbitrator fees exceeding US$50, unless the arbitrator finds the claim frivolous or brought in bad faith.

14.5 Class action and jury waiver

You and CR each waive the right to a jury trial and the right to participate in a class, collective, consolidated, or representative action, whether in arbitration or in court. The arbitrator may award relief only in favor of the individual party and only to the extent necessary to resolve that party’s individual claim. If this Section 14.5 is found unenforceable as to a particular claim, that claim (and only that claim) will proceed in court, and the remainder will remain in arbitration.

14.6 Mass filings

If 25 or more similar demands for arbitration are filed against or on behalf of CR by the same or coordinated counsel, the AAA Mass Arbitration Supplementary Rules will apply, and the parties agree to staged, batched proceedings: the parties will each select up to 10 demands to proceed first as bellwether arbitrations; following their resolution, the parties will engage in a global mediation of the remaining demands; if unresolved, the remaining demands will proceed in successive batches of no more than 50. Statutes of limitations are tolled for demands awaiting their batch. This subsection applies notwithstanding anything to the contrary and is intended to ensure fair, efficient resolution rather than to prevent claims.

14.7 Exceptions

Either party may (a) bring an individual claim in small claims court, and (b) seek injunctive or other equitable relief in court to protect intellectual property or confidential information or to stop unauthorized use of the Services. Claims for public injunctive relief that cannot lawfully be waived may be pursued in court after arbitration of all arbitrable claims.

14.8 30-day opt-out

You may opt out of this arbitration agreement (Sections 14.2–14.6) by emailing legal@culturalrelevance.com with the subject “Arbitration Opt-Out” — including your name, email associated with your account, and a statement that you opt out — within 30 days of first accepting these Terms. Opting out does not affect any other provision of these Terms.

14.9 Severability

Except as stated in Section 14.5, if any part of this Section 14 is found unenforceable, the remainder will remain in effect.

15. Governing Law and Venue

These Terms are governed by the laws of the State of Delaware, without regard to conflict-of-laws rules, except that the Federal Arbitration Act governs Section 14. For any claim not subject to arbitration, the state and federal courts located in Wilmington, Delaware have exclusive jurisdiction, and the parties consent to personal jurisdiction there. Nothing in this Section deprives consumers of mandatory protections of the law of their state of residence.

16. Changes to These Terms

We may modify these Terms from time to time. Material changes will be posted on this page with an updated effective date and, where required, notified to you in advance. Changes to Section 14 will not apply to disputes for which a Notice of Dispute was received before the change. Continued use after the effective date constitutes acceptance.

17. General

These Terms, together with the Privacy Policy, Cookie Policy, and any enterprise agreement, are the entire agreement between you and CR regarding the Services. Failure to enforce a provision is not a waiver. If any provision is unenforceable, it will be modified to the minimum extent necessary, and the remainder will remain in effect. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Notices to CR: legal@culturalrelevance.com. Neither party is liable for delays caused by events beyond its reasonable control.