At Cultural Relevance (CR), we specialize in helping nonprofits and businesses amplify their mission and expand their reach. That’s why we’re excited to announce our collaboration with The Support Group, a Chicago-based nonprofit co-founded by NBA Hall of Fame Tim Hardaway Sr. and visionary leader Bennie Henry.
With over 35 years of service, The Support Group is a cornerstone of Chicago’s community development, offering youth mentorship, leadership programs, and education for underserved communities. Together, we’re driving digital transformation and building momentum for the impactful programs this organization leads.
A Game-Changer for Chicago Nonprofits: Digital Transformation
Cultural Relevance’s nonprofit marketing expertise began with a complete website relaunch for The Support Group. Their new digital presence is designed to:
- Boost SEO visibility, making it easier for potential donors and volunteers to find them.
- Provide a user-friendly experience for accessing program information and resources.
- Be fully optimized for mobile devices, ensuring seamless access for an on-the-go audience.
This enhanced online platform ensures The Support Group is positioned as a leader among Chicago nonprofits.
Streamlined Operations with Cutting-Edge Tools
To empower their programs, CR developed a system to streamline student attendance tracking for The Support Group. This innovation:
- Saves time by eliminating manual processes.
- Provides actionable insights to improve programs and grow their impact.
- Positions The Support Group as a data-driven nonprofit ready for expansion.
High-Impact Campaigns: Spotlighting The Support Group’s Mission
We didn’t stop at their digital transformation. CR collaborated with The Support Group on key marketing campaigns to amplify their mission:
- Jackie Robinson Night Celebration with the Chicago Cubs: A marquee event that highlights diversity in sports while showcasing The Support Group’s leadership.
- Lunch with a Leader Luncheon featuring Chicago Mayor Brandon Johnson: This annual event inspires the next generation of leaders and celebrates community-driven progress.
These campaigns not only increased awareness but solidified The Support Group’s reputation as a nonprofit that delivers measurable impact.
Why This Partnership Matters
The partnership between The Support Group and Cultural Relevance demonstrates how innovative marketing and streamlined operations can unlock new opportunities for nonprofits. By merging decades of community leadership with CR’s cutting-edge expertise in nonprofit marketing, SEO, and digital strategy, this collaboration is setting new standards for success in the nonprofit world.
Transform Your Mission with Cultural Relevance
Whether you’re a nonprofit looking to grow your impact or a business eager to scale, Cultural Relevance is here to help. From SEO for nonprofits to strategic digital marketing campaigns, we help you build your brand and achieve your goals.
Contact us today to take your organization to the next level in 2025.
Why Celebrities Matter in Nonprofit Leadership
The inclusion of high-profile founders like Tim Hardaway Sr. boosts visibility and trust for The Support Group, creating even more opportunities for growth. This collaboration underscores CR’s ability to work with nonprofits at the intersection of community impact, sports, and leadership.
