JOIN THE MOVEMENT
We hire for cultural intelligence first and functional expertise second. Not because functional expertise doesn’t matter, it matters enormously, but because cultural intelligence is the harder thing to develop, and the more consequential one for the work we do.
At Cultural Relevance, every team member regardless of role is expected to understand the communities we serve, engage with them authentically, and bring that understanding into their work.
You understand the lived experiences, cultural contexts, and economic realities of the communities CR serves, not from a distance, but from genuine engagement.
You treat the work as yours, not because it is, but because that's the only way to do it well. You don't wait to be told when something needs to happen.
CR is building infrastructure that doesn't fully exist yet. Things will change. Processes will evolve. You need to be energized by that, not destabilized by it.
You say what you think. We operate in a culture of honest feedback, clear expectations, and direct conversation. Indirect communication is expensive.
You believe the New Majority Economy is real, that Cultural Relevance's work matters, and that the communities we serve deserve elite-level support. This is not optional.
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