HOW WE THINK ABOUT THE WORLD
CR Global Inclusion Policy - The New Majority Is a Global Story.
Global Inclusion as Strategy, Not Symbol
At Cultural Relevance, global inclusion is not a checkbox on a corporate responsibility form. It is the lens through which we evaluate every service we offer, every partnership we form, every piece of content we publish, and every hiring decision we make.
We define global inclusion as the active, ongoing work of ensuring that the communities generating the most growth, the most cultural influence, and the most entrepreneurial energy in the world have genuine access to the resources, platforms, and capital that have historically been reserved for others.
This means our work does not stop at the borders of the United States. The CR ecosystem is designed for the New Majority Economy globally — and our research, our Capital Fund, our media properties, and our consulting practice all reflect that scope.
The Global Picture
$30 Trillion
The projected consumption of emerging markets by 2025 — representing 4.2 billion people in the global consuming class.
$3.4 Trillion
The African Continental Free Trade Agreement economy — 1.3 billion people unified in a single market. The brands building relationships there now will have moats competitors cannot replicate
$600 B
Southeast Asia's internet economy by 2030, driven by a young, mobile-first, culturally distinct population that most Western brands still treat as an afterthought.
5.2%
Emerging Asia's GDP growth in 2024 — the fastest growing region on earth. (OECD 2024)
60%
Africa's urban population by 2050, in the world's youngest region by median age — the largest untapped consumer market in modern history.
$3.9T
Global LGBTQ+ buying power — another community that most brands have systematically underserved, globally and domestically.
How We Build for Global Inclusion Internally
We do not advise organizations to build cultural intelligence without building it ourselves. The following practices govern how Cultural Relevance operates as an organization:
Hiring and Leadership
Cultural Relevance actively recruits from the communities we serve — Black, Hispanic, Asian, Indigenous, LGBTQ+, and multiracial talent at every level of the organization, including leadership. We publish no hiring targets because we do not believe targets substitute for culture. We build culture, and the hiring reflects it.
Supplier and Partner Selection
We actively prefer partnerships with minority-owned, women-owned, and New Majority-founded businesses when quality and capability are comparable. We do not maintain relationships with vendors whose business practices are incompatible with our inclusion commitments.
Content and Media
Every publication, podcast, and platform in the CR Media Network is built to center communities that have been historically sidelined in business media. We measure representation in our content — not as a percentage target, but as a quality standard. If our content does not reflect the world we're describing, it is not ready to publish.
Capital and Investment
The CR Growth Capital Fund is specifically designed to address the structural exclusion of New Majority founders from traditional venture capital. We do not simply invest in diverse founders — we build the infrastructure, relationships, and strategic support that makes those investments more likely to succeed.
Events and Community
The broader CR events ecosystem are designed around communities, not demographics. The difference matters: we are not organizing conferences that happen to include diverse speakers. We are building rooms where the communities leading the New Majority Economy set the agenda.