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Growth Hacks

offer visitors the option to create an account after checking out

Hobson’s +1 Choice Effect The Hobson’s +1 Choice Effect explains the way that giving people the option to choose between two things actually makes them more likely to choose the option that you want (purchasing your product) than if you only give them the option to only do that or nothing at all. Autonomy bias We prefer situations that we have control over. Pain of Paying The Pain of Paying explains how the act of paying reduces the pleasure of our purchase and that this “pain of paying” is affected by both the timing between payment and consumption and by the mode of payment.

reduce the number of default products on your homepage
avoid demanding credit card information when offering free trials

Avoid the “Pain of Paying“ The Pain of Paying explains how the act of paying reduces the pleasure of our purchase and that this “pain of paying” is affected by both the timing between payment and consumption and by the mode of payment. Being required to enter credit card details evokes the negative feelings associated with spending money. Indeed, research has shown that the act of paying really disrupts the pleasure of an experience and that the more obvious, tangible or transparent the payment is, the less we enjoy making purchases and the more likely we might be to back out. Offering a free trial allows you to show the benefits of your product without making customers pay, therefore removing the obstacle raised by the “pain

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