Choice Supportive Bias
Have you ever made a decision, only to find yourself rationalizing it afterward? This phenomenon, known as choice-supportive bias, is a cognitive bias that affects
Growth Sciences
Growth Sciences
Choice Closure
Making decisions can be a daunting task. From small choices like what to wear to big decisions such as buying a home or choosing a
Cheerleader Effect
Have you ever noticed that people in a group often appear more attractive than they do individually? This phenomenon is known as the Cheerleader Effect
Centre Stage Effect
If you’re looking to increase your brand’s visibility, you should consider leveraging the power of social proof. In today’s digital age, social proof can play
Ben Franklin Effect
- Why asking for favors increases likability by up to 43%
- How cognitive dissonance drives this counterintuitive psychological principle
- 5 proven strategies to implement the Ben Franklin Effect in your marketing
- Real-world examples from brands that boosted customer loyalty through strategic favor-asking
Base Rate Fallacy
- Why humans naturally ignore statistical context when making decisions
- How to leverage base rate awareness to dramatically improve decision quality
- 5 proven strategies to implement statistical thinking in your marketing
- Real-world examples from brands that improved conversion quality through base rate awareness
- How cultural factors influence statistical reasoning across different markets
Autonomy Bias
- Why customer autonomy increases conversion rates by 34-61%
- 5 proven strategies to leverage control perception for higher engagement
- How brands like Apple, Spotify, and Duolingo use autonomy techniques to drive growth
- The psychological balance between guidance and freedom
Authority Principle
- Why consumers are 63% more likely to purchase products endorsed by authority figures
- 5 proven strategies to establish and leverage authority in your marketing
- How brands like Apple, Nike, and Glossier have used authority to dominate their markets
- The critical difference between borrowed and earned authority (and when to use each)
Attentional bias
- How attentional bias fundamentally shapes consumer perception and decision-making
- Why targeted relevance outperforms broad messaging by a factor of 3x in 2025’s fragmented market
- 5 strategic approaches to leverage attentional bias across your marketing ecosystem
- How leading brands like Netflix and Sephora use attentional bias to achieve dramatic engagement lifts
- Cultural variations in attention patterns and how to adapt your strategy globally
Attention Ratio
- Why high attention ratios decrease conversion rates by up to 59%
- How to calculate and optimize your website’s attention ratio
- 5 proven strategies to reduce distractions in your marketing
- Real-world examples from brands that doubled conversions through focused design