Immediacy Effect (also called “Hyperbolic Discounting” or “Present Focus Bias”) is the brain’s built-in mechanism that makes people prefer an instant reward over attaining something

The Illusion of Control, named thus by the Psychologist Ellen Langer in 1975, shows that humans have the tendency to believe that we can control

To understand the Hobson’s +1 Choice Effect, you first need to know what a Hobson’s choice is. A Hobson’s choice is one that only has

The Having vs Using Effect has been proven by many different researchers, amongst them Goodman & Irmak (2012) who carried out a series of studies

The Halo Effect is a cognitive bias that affects our perceptions, leading us to base our judgments on a selective amount of information we have

Gaze Cueing is the way in which we pay particular attention to the gaze and line of sight of others when looking at a face,

The Framing Effect is a cognitive bias that explains how we react differently to things depending on how they are presented to us. Being aware

The foot-in-the-door technique is the idea that it is more effective to start by asking people for something small, and then when they give it

The Focusing Effect is the way in which the human mind places too much emphasis on certain limited factors when making decisions. Instead of taking

Fear of Missing Out is the fear that people feel faced with the thought that they might miss out on a social occasion, new experience,