LEARN DIGITAL MARKETING IN WEEKS

 

  • 3 week online training with growth marketing experts.
  • Digital Marketing Certificate of Completion included.
  • Weekly remote video coaching.
  • Lifetime community access for continual growth.

Tip for employees: Ask management about your employee training budget.

Why is Cultural Relevance Marketing Essential?

Consumers who perceive ads as culturally relevant, compared to those who do not, are:

  • 1.5x more likely to learn more about the brand;
  • 2.8x more likely to recommend the brand to others;
  • 3x more likely to find the ad relevant to them;
  • 2.7x more likely to purchase a brand for the first time;
  • 50% more likely to repurchase a brand they have bought in the past.
  • 25% of product purchase decisions are led by cultural relevance;
Cultural Relevance Marketing Research

Cultural Relevance Training vs. Hiring Agencies?

AGENCY COST
Agencies are $100,000+ per year
CULTURAL RELEVANCE COST
$499/month per employee
AGENCY TIME TO RESULTS
Agencies take 3-5 months until results can be proven.
CULTURAL RELEVANCE TIME TO RESULTS
Your team can be trained with 1-3 weeks.
RISK HIRING AN AGENCY
Results are not guaranteed, as well as, the time agencies take to run campaigns.
RISK USING CULTURAL RELEVANCE
Your team leaves with the knowledge that they can use later.
AGENCY MEETING GOALS
Agencies take months to know your customers like your team does.
CULTURAL RELEVANCE MEETING YOUR GOALS
We empower your team to use their knowledge to improve sales.

Course Materials

Week 1. Choosing the Right Strategy

We begin by helping your team clarify what their goals should be and building a foundation for success.

  • Understanding trends in customer habits
  • Basics of brand storytelling
  • Understanding analytics attribution
  •  Tracking Results
  • Quiz

Week 2. Creating Content & Launching Campaigns

Your team will be taught how-to create viral content and provided cheatsheets to accelerate their progress.

  • Facebook, Instagram, Pinterest & Google ads intro
  • Keyword research
  • Content distribution & viral marketing
  • Cold emailing
  • Perfecting targeting
  • Cheatsheets
  • Quiz
  • Coaching Session

Week 3. Converting Visitors into Buyers

Now that traffic is flowing to your site we help your team learn how to convert visitors into buying clients.

  • Creating landing pages
  • A/B testing
  • Final review
  • Quiz
  • Coaching Session

Pricing

Start your trial today!

Self-Serve
1 week for free then $449 / month
Perfect for the solo-preneur or startups who need to learn digital marketing that reduces advertising costs while building strong relationship and brand loyalty with customers. You will also have access to our community for feedback.
Monthly access to all course material
Cancel anytime. No long term contract
Access to our community for marketers
Full Program
$4,500 for 1 year
1 year full access to all Cultural Relevance training and monthly updates . Included also is the added bonus of our cultural coaches who will grade your performance, as well as, walk you through the program to ensure maximum ROI on your investment.
Up to 5 users under one subscription.
1 year access to all course materials and updates.
Virtual coaching from experts for 1 month.
Enterprise
For companies who need to train teams of 10+. Included tailored courses, along with on-site training.
All your team under one plan
Customized training based on your industry
In-person coaching by instructors
Certificate of completion for each team member

Frequently Asked Questions

How long is the course?

  • The course is 3 weeks.

How is this course different?

  • Selling high-margin products  to affluent multicultural consumers require a different mindset compared to regular advertising, we help your team understand the difference.
  • With our weekly coaching sessions with your staff we will help them answer burning questions and help personalizing the program to your brand.

I am not in the United States, will this work for me?

  • Our team will consult with you to ensure that our program is a perfect fit for your brand.

What will my team be able to do with this training?

  • Using Facebook, Instagram, Snapchat, Twitter and other social platforms to generate leads
  • Sourcing email addresses for qualified leads.
  • Successfully cold emailing potential clients.
  • Building ads that engage clients.
  • Creating promotional landing pages that collects customer emails and other important sales information.
  • Removing your company’s need for expensive agency fees.

What members of my team should I have take this course?

  • Sales managers, sales associates and your creative team.

What about time-zone differences for conference calls?

  • We manage time-zone differences by making all the training materials accessible digitally. For coaching and consulting sessions our team will work with your schedule to ensure you get the maximum impact from our courses.