DIGITAL MARKETING Training
Digital Growth Marketing Course to Get Sales Faster
Learn from the pioneers of Cultural Relevance Marketing how to advertise on Facebook, Instagram and Google to attract affluent multicultural clients.
LEARN DIGITAL MARKETING IN WEEKS
- 3 week online training with growth marketing experts.
- Digital Marketing Certificate of Completion included.
- Weekly remote video coaching.
- Lifetime community access for continual growth.
Tip for employees: Ask management about your employee training budget.
Why is Cultural Relevance Marketing Essential?
Consumers who perceive ads as culturally relevant, compared to those who do not, are:
- 1.5x more likely to learn more about the brand;
- 2.8x more likely to recommend the brand to others;
- 3x more likely to find the ad relevant to them;
- 2.7x more likely to purchase a brand for the first time;
- 50% more likely to repurchase a brand they have bought in the past.
- 25% of product purchase decisions are led by cultural relevance;
Cultural Relevance Training vs. Hiring Agencies?
Week 1. Choosing the Right Strategy
We begin by helping your team clarify what their goals should be and building a foundation for success.
- Understanding trends in customer habits
- Basics of brand storytelling
- Understanding analytics attribution
- Tracking Results
Week 2. Creating Content & Launching Campaigns
Your team will be taught how-to create viral content and provided cheatsheets to accelerate their progress.
- Facebook, Instagram, Pinterest & Google ads intro
- Keyword research
- Content distribution & viral marketing
- Cold emailing
- Perfecting targeting
- Coaching Session
Week 3. Converting Visitors into Buyers
Now that traffic is flowing to your site we help your team learn how to convert visitors into buying clients.
- Creating landing pages
- A/B testing
- Final review
- Coaching Session
Start your trial today!
Frequently Asked Questions
How long is the course?
- The course is 3 weeks.
How is this course different?
- Selling high-margin products to affluent multicultural consumers require a different mindset compared to regular advertising, we help your team understand the difference.
- With our weekly coaching sessions with your staff we will help them answer burning questions and help personalizing the program to your brand.
I am not in the United States, will this work for me?
- Our team will consult with you to ensure that our program is a perfect fit for your brand.
What will my team be able to do with this training?
- Using Facebook, Instagram, Snapchat, Twitter and other social platforms to generate leads
- Sourcing email addresses for qualified leads.
- Successfully cold emailing potential clients.
- Building ads that engage clients.
- Creating promotional landing pages that collects customer emails and other important sales information.
- Removing your company’s need for expensive agency fees.
What members of my team should I have take this course?
- Sales managers, sales associates and your creative team.
What about time-zone differences for conference calls?
- We manage time-zone differences by making all the training materials accessible digitally. For coaching and consulting sessions our team will work with your schedule to ensure you get the maximum impact from our courses.