Avoid Embarrassing & Expensive Marketing Mistakes

The fact that 100% of US population growth is multicultural and they are the 3rd largest consumer market, yet many brands don’t have a cultural strategy to target these shoppers is troubling, but also a great opportunity for savvy brands.

Chat with a Culture Marketing Specialists

H&M cultural mistake Rihanna Snapchat

Ensure you don’t make multi-million dollar mistakes by having a Culture Marketing Specialist on your side.

Flourish in new markets while the competition shrinks from their out-dated marketing.

2019 retail store closing stats

Cultural Relevance Marketing is the Answer for Growth!

Research has made it clear that Cultural Relevance Marketing is the answer for revenue and brand loyalty growth in a world where mass advertising just doesn’t work anymore. A culture marketing expert is your best bet at engaging the affluent multicultural consumer.

Culturally-relevant ads are a key driver of brand affinity and purchase intent. Consumers who perceive ads as culturally relevant, compared to those who do not, are:

  • 1.5x more likely to learn more about the brand;
  • 2.8x more likely to recommend the brand to others;
  • 50% more likely to repurchase a brand they have bought in the past.
25%
of purchase decisions are led by cultural relevance
more likely to purchase a brand for the first time
2.7x
more likely to find the ad relevant to them
3x
more likely to recommend the brand to others
2.8x

Why Cultural Relevance?

Cultural Relevance was launched after our founder, Jahmorly Reynolds was running the digital marketing for Bob Marley’s son’s KayaFest to raise awareness of the medical benefits of cannabis.

Two days before KayaFest the famed controversial Kendall Jenner and Pepsi commercial was released and the social media backlash almost resulted in the derailment of KayaFest due to the Marley’s song used in the Pepsi commercial.

Jahmorly then launched MOGUL Studios to help companies navigate engaging multicultural consumers. To better serve the creative needs of premium brands, MOGUL Studios created the Cultural Relevance agency.

Contact our Culture Marketing Specialists