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Growth Sciences

Zero-Risk Bias

Zero-risk bias is an irrational logic that we apply when making a choice, leading our brains to prefer an option that totally eliminates any risk

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Zeigarnik Effect

The Zeigarnik Effect is based on the idea that it is human nature to finish what we start and, if we don’t finish something, we

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Weber’s Law

Weber’s law was originally postulated during research that Weber carried out in 1834 to try and calculate the threshold for perceiving a change in weight

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Von Restorff Effect

The Von Restorff Effect (named after the psychiatrist who first studied it, Hedwig von Restorff) describes our tendency to remember things that stand out or,

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Visual Cueing

A visual cue is a signal that our brain focuses on out of everything that crosses our visual path. Only about 1% of what we

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Sunk Cost Effect

With the Sunk Cost Effect, people have been proven more likely to continue on in vain with a project or plans for which they have

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Split-Attention Effect

The Split-attention Effect occurs when sources of information that are mutually dependent for comprehension are separated either spatially or temporally. For example, if you need

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Social Proof

This principle was first explored by social psychologist Sherif in 1935, and later developed by Asch in 1956. Social proof is the idea that we

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